Social Media Dublin

#SMDublin is back for 2025!

Now in its 11th year, Social Media Dublin is the major event for the Irish social media and communications industry. Bringing together over 350 attendees, the event will take a deep dive into what social media will look like for 2025 and onwards. A highlight of #SMDublin is showcasing successful social media campaigns from Ireland and beyond.

As well as featuring a lineup of expert speakers from a range of industries, #SMDublin has developed a strong networking dimension. It has become an event where the key Irish communications, marketing and social media players expect to meet every year.

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Social Media Dublin

Who's speaking at #SMDublin?

Catrin Elis

Content Editor
Visit Wales, Welsh Government

Catrin Elis

Content Editor
Visit Wales, Welsh Government

Scott Gault

Social Media & Content Strategist, Aer Lingus

Scott Gault

Social Media & Content Strategist, Aer Lingus

Nicole Mezzasalma

Senior Consultant, Innovation, Battenhall

Nicole Mezzasalma

Senior Consultant, Innovation, Battenhall

Jessica Hannon

Communications Officer, The Housing Agency

Jessica Hannon

Communications Officer, The Housing Agency

Nicola Halloran

Director, Teneo

Nicola Halloran

Director, Teneo

James Lace

Marketing Manager, Diageo

James Lace

Marketing Manager, Diageo

Laura Murray

Social Media Manager, Kerry Group

Laura Murray

Social Media Manager, Kerry Group

Lara Lenehan

Content Promotion Lead, Virgin Media Television

Lara Lenehan

Content Promotion Lead, Virgin Media Television

James Keep

Senior Social Media Data Analytics Manager, WWF UK

James Keep

Senior Social Media Data Analytics Manager, WWF UK

speaker tbc

The Electoral Commission

speaker tbc

The Electoral Commission

Chris Barnes

Communications and Knowledge Management, Public Health Agency Northern Ireland

Chris Barnes

Communications and Knowledge Management, Public Health Agency Northern Ireland

Áine Smyth BL

Lecturer, King’s Inns

Áine Smyth BL

Lecturer, King’s Inns

Steve Parker

MD, Social & Influencer, Stripe Communications

Steve Parker

MD, Social & Influencer, Stripe Communications

Orla Thornton

Director of Marketing and Communications, Technological University of the Shannon

Orla Thornton

Director of Marketing and Communications, Technological University of the Shannon

Darragh Doyle

Head of Strategic Communications, Dublin City Council Culture Company

Darragh Doyle

Head of Strategic Communications, Dublin City Council Culture Company

Key themes for
Social Media Dublin 2025

  • • Upcoming social trends for 2025
  • • AI and social media
  • • Government communications
  • • Successful social media campaigns
  • • Data and analytics
  • • The use of video on social
  • • Social media in the public, private and charity sectors
  • • Social consumer engagement
  • • Practical advice and tips

Why attend
#SMDublin 2025? 👋

  • • Face to face networking with +350 marketing and communication professionals
  • • Hear leading social media practitioners: Visiting and local speakers
  • • Enhance your social media marketing and communication skills
  • • Learning: New trends and the latest insights
  • • Examples of best practice social media use across different sectors
Social Media Dublin

Conference programme

  • Session 1
    09:00 - 10:45
  • Session 2
    11:15 - 13:00
  • Session 3
    14:00 - 16:00
08:30 am

Registration and morning coffee

09:00

Welcome and introduction to #SMDublin 2025 👋

Darragh Doyle, Head of Strategic Communications, Dublin City Council Culture Company
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What’s next? Upcoming social media trends

Nicola, Director at Teneo will open #SMDublin exploring the latest social media trends and how this can inform your social media marketing strategy. She will look at the performance of social platforms and provide useful examples of social media success.

Nicola Halloran, Director, Teneo

Doing good things; driven by data

Catrin will focus on Visit Wales’ approach to social and explain how flexibility and adaptation, linked to an emotional connection with potential visitors, is at the heart of the work. Using examples that will be applicable to businesses as well as to destinations, she’ll show how staying true to your brand is core to delivery.

Catrin Elis, Content Editor, Visit Wales, Welsh Government

Bringing branding to life on social media

Scott Gault is the Social Media and Content Strategist for Aer Lingus. He is responsible for bringing the brand’s strategy to life on social. Scott is passionate about brand storytelling and maximizing engagement by creating content that resonates with audiences.

Scott Gault, Social Media and Content Strategist, Aer Lingus

The future of AI and social media marketing

Nicole Mezzasalma is senior consultant for innovation at London-based agency Battenhall, with clients ranging from tech giants to gaming companies. A self-professed geek and a specialist in emerging social media platforms and channels, she's been deeply interested in the world of AI since before ChatGPT went public in 2022.

Nicole Mezzasalma, Senior Consultant, Innovation, Battenhall

Creating compelling content

Lara leads the Promotions, Presentation, and Social Media team at Virgin Media Television. With five dynamic social areas focused on flagship shows, news, and sports, the team is committed to engaging audiences through compelling content.

Lara Lenehan, Content Promotion Lead, Virgin Media Television

Questions & answers / Panel discussion

10:45 AM

Mid-morning coffee networking break

11:15

Public health on social media

Chris will give the #SMDublin audience an insight into the role social plays in the Public Health Agency’s work in Northern Ireland communicating important public health messages to the wider public. The PHA is responsible for the promotion of a wide variety of topic areas including nutrition, physical activity, health inequalities, sexual health, breastfeeding and health protection.

Chris Barnes, Communications and Knowledge Management, Public Health Agency Northern Ireland

7 ways to supercharge your influencer marketing strategy

Spending on influencer marketing is expected to reach a whopping €1 billion in 2025. Visiting speaker Steve will present seven ways to get the best results from your influencer marketing.

Steve Parker, MD, Social & Influencer, Stripe Communications

Creative Government communications and engagement

Jessica Hannon is the Communications Officer at The Housing Agency, the Government body providing expertise and solutions to deliver sustainable communities in Ireland. She is passionate about effective communication, Government and media relations, social media engagement... and creative campaigns!

Jessica Hannon, Communications Officer, The Housing Agency

Using data and analytics

WWF is the leading global environmental charity. It works to tackle the major issues facing the planet including climate change and biodiversity loss. James is the Senior Social Media Data Analytics Manager and will highlight the importance of data and analytics.

James Keep, Senior Social Media Data Analytics Manager, WWF UK

Empowering students through social media

With more than 15,000 students enrolling in hundreds of courses every year at YUS across four counties, Orla will share her tips and learnings from successful student engagement on social.

Orla Thornton, Director of Marketing and Communications, Technological University of the Shannon

Questions & answers / Panel discussion

01:00 PM

Networking Lunch

02:00PM

Driving success on social

James Lace is Marketing Manager on Rockshore and Smithwicks at Diageo Ireland. In his five years at Diageo, James has led Media, Content and Digital for Diageo Ireland and held brand roles across the iconic global giants Guinness and Smirnoff.

James Lace, Marketing Manager, Diageo

Engaging a B2B audience on social media

With over a decade of experience in the food industry, Laura has collaborated with a diverse range of emerging and established brands in Ireland, Spain, North America, and beyond. She currently works as Social Media Manager for Kerry, blending storytelling and insights to create engaging content for B2B audiences.

Laura Murray, Social Media Manager, Kerry Group

The Electoral Commission

This presentation will examine social media strategy of the first electoral commission in Ireland as a new public body, following a busy year of referendums and elections.

The Electoral Commission

Social media law

Áine will give an overview of the law around social media and present the emerging issues. She holds the following qualifications: BA (Economics & Political Science) (TCD), LL.M (International Human Rights) (NUIG), Dip. Law (King's Inns), B.L. (King's Inns). Áine is the course coordinator for the King’s Inns Advanced Diploma in Media and Social Media Law.

Áine Smyth BL, Lecturer, King’s Inns

Questions & answers / Panel discussion

04:00 PM

Conference close

Social Media Dublin

Registration

Delegate rate

€345
€345 + VAT @ 23%
(after Wednesday 27th November)
Register

Early bird rate

€295
€295 + VAT @ 23%
(ends Wednesday 27th November)
Register

Charity rate

€175
€175 + VAT @ 23%
Register

Bring your team!

Please contact us for group bookings discount at registration@eolasmagazine.ie or call 01 661 3755.

Who attends Social Media Dublin?

  • Social media professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital Marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Directors
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • External Relations
  • Anyone with an eye on social media!
Social Media Dublin

Getting to the venue

Croke Park

Jones' Road
Drumcondra
Dublin 3, Ireland

Getting to the venue
Accommodation options

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