Welcome and introduction to #SMDublin 2025 👋

What’s next? Upcoming social media trends

Nicola, Director at Teneo will open #SMDublin exploring the latest social media trends and how this can inform your social media marketing strategy. She will look at the performance of social platforms and provide useful examples of social media success.

Doing good things; driven by data

Catrin will focus on Visit Wales’ approach to social and explain how flexibility and adaptation, linked to an emotional connection with potential visitors, is at the heart of the work. Using examples that will be applicable to businesses as well as to destinations, she’ll show how staying true to your brand is core to delivery.

Bringing branding to life on social media

Scott Gault is the Social Media and Content Strategist for Aer Lingus. He is responsible for bringing the brand’s strategy to life on social. Scott is passionate about brand storytelling and maximizing engagement by creating content that resonates with audiences.

The future of AI and social media marketing

Nicole Mezzasalma is senior consultant for innovation at London-based agency Battenhall, with clients ranging from tech giants to gaming companies. A self-professed geek and a specialist in emerging social media platforms and channels, she's been deeply interested in the world of AI since before ChatGPT went public in 2022.

Creative Government communications and engagement

Jessica Hannon is the Communications Officer at The Housing Agency, the Government body providing expertise and solutions to deliver sustainable communities in Ireland. She is passionate about effective communication, Government and media relations, social media engagement... and creative campaigns!

Driving success on social

James Lace is Marketing Manager on Rockshore and Smithwicks at Diageo Ireland. In his five years at Diageo, James has led Media, Content and Digital for Diageo Ireland and held brand roles across the iconic global giants Guinness and Smirnoff.

7 ways to supercharge your influencer marketing strategy

Spending on influencer marketing is expected to reach a whopping €1 billion in 2025. Steve will present seven ways to get the best results from your influencer marketing.

Engaging a B2B audience on social media

With over a decade of experience in the food industry, Laura has collaborated with a diverse range of emerging and established brands in Ireland, Spain, North America, and beyond. She currently works as Social Media Manager for Kerry, blending storytelling and insights to create engaging content for B2B audiences.

Using data and analytics

WWF is the leading global environmental charity. It works to tackle the major issues facing the planet including climate change and biodiversity loss. James is the Senior Social Media Data Analytics Manager and will highlight the importance of data and analytics.