Thursday 29th January 2026
Croke Park, Dublin
Social Media Dublin

#SMDublin is back for 2026!

Now in its 12th year, Social Media Dublin is the major event for the Irish social media and communications industry. Bringing together over 350 attendees, the conference will look at trends and case studies in 2026 and onwards. A highlight of #SMDublin is showcasing successful social media campaigns from Ireland and beyond.

Social media has become a vital part of many organisations and is an area that continues to evolve at pace. A strong social presence can grow your brand, engage key stakeholders, and drive website traffic. This conference is an important opportunity to reflect on your social media journey to date, what direction you should be going and how to get there.

As well as being significant in terms of social media expertise and case studies, #SMDublin has developed a strong networking dimension. It has become an event where the key communications and social media players meet for a day of networking and discussion.

Secure your place today at the early bird rate!
Social Media Dublin

Who's speaking at #SMDublin?

Aaron Rodericks

Head of Trust and Safety
Bluesky

Aaron Rodericks

Head of Trust and Safety
Bluesky

Bree Treacy

Senior Social Manager
RTÉ

Bree Treacy

Senior Social Manager
RTÉ

Laura Cummings

PR and Communications Manager
RNIB Northern Ireland

Laura Cummings

PR and Communications Manager
RNIB Northern Ireland

Elan Iâl

Co-founder and Creative Director
Libera Studio

Elan Iâl

Co-founder and Creative Director
Libera Studio

Alun Jones

Co-founder and Operations Director
Libera Studio

Alun Jones

Co-founder and Operations Director
Libera Studio

Amy Lynch

Digital & Content Manager
Aldi Ireland

Amy Lynch

Digital & Content Manager
Aldi Ireland

Samantha Andrades

Social Media and Online Content Coordinator, Oxfam Ireland

Samantha Andrades

Social Media and Online Content Coordinator, Oxfam Ireland

Paul McGarrity

Managing Director
Octave Digital

Paul McGarrity

Managing Director
Octave Digital

Niall Cowley

Managing Director
We the People

Niall Cowley

Managing Director
We the People

Christine Murphy

Senior Manager, Marketing and Communications
The Open University

Christine Murphy

Senior Manager, Marketing and Communications
The Open University

Darragh Doyle

Strategic Communications
Dublin City Council
Culture Company

Darragh Doyle

Strategic Communications
Dublin City Council
Culture Company

Join us to discuss...

  • • Safer social media
  • • Principles of LinkedIn marketing
  • • AI and social media
  • • Accessibility as a priority
  • • Influencer marketing campaigns
  • • Successful social media campaigns
  • • Practical advice and tips
  • • Local and visiting case studies

Why attend #SMDublin 2026? 👋

  • • Networking with 350+ marketing and communication professionals
  • • Hear leading social media practitioners: Visiting and local speakers
  • • Enhance your social media marketing and communication skills
  • • Discover new trends and explore the latest insights
  • • Examples of best practice social media use across different sectors
Social Media Dublin

Conference programme

  • Session 1
    09:00 - 10:45
  • Session 2
    11:15 - 13:00
  • Session 3
    14:00 - 15:30
08:30

Registration and morning coffee

09:00

Welcome and introduction to #SMDublin 2026 👋

Darragh Doyle, Strategic Communications, Dublin City Council Culture Company

BlueSky and the future of safer social media

Aaron describes himself as a Canadian wanderer in Ireland. Trying to make the internet a better place. Speaking at Social Media Dublin 2026 he will look at how we can adopt a safer future in terms of social media use as well as the approach Bluesky is taking to ensure this happens and why it is necessary going forward.

Aaron Rodericks, Head of Trust and Safety, Bluesky

How the European Commission engages with citizens through social media

Adalbert Jahnz, Head of Social Media, European Commission (Invited)

Big impact, low cost: How Aldi delivers value through content

Aldi Ireland has a clear strategy when it comes to their social media, to focus on relatable, purpose-led content enabling them to stand out in a competitive market. Amy will share practical examples on how Aldi Ireland communicates brand values through storytelling and how to plan ahead for a social media strategy in a fast-moving retail landscape.

Amy Lynch, Digital & Content Manager, Aldi Ireland

Best practice on creating bilingual content

Elan and Alun from Libera Studio, a media and marketing company based in Wales, specialise in bilingual social media content and advertising. They have worked with BBC Studios, BBC Wales, S4C and many independent production companies and from experience delivering campaigns in both Welsh and English they recognise the challenges organisations face when having to create content and communicate bilingually. They will explore best practice in crafting bilingual social media content that is authentic, inclusive, and effective.

Elan Iâl, Co-founder and Creative Director, Libera Studio & Alun Jones, Co-founder and Operations, Libera Studio

Questions & answers / Panel discussion

10:45

Mid-morning coffee networking break

11:15

Accessibility and inclusivity on socials

In an era where social media is a dominant form of communication, it's crucial to ensure that all users can engage with content. From simple text formatting to advanced features like image descriptions and video captions, Laura will disclose key strategies to make social media content accessible to all.

Laura Cummings, PR and Communications Manager, RNIB Northern Ireland

Public service socials for all

Public service media faces the unique challenge of staying relevant, inclusive, and impactful across social platforms. Bree is the strategic and operational lead for RTÉ's public service socials and will share insights into how RTÉ connects with diverse audiences, successes and looming challenges.

Bree Treacy, Senior Social Manager, RTÉ

Principles of effective LinkedIn marketing

Paul will examine the key challenges and opportunities of LinkedIn. He will look at the principles of effective LinkedIn usage and provide practical tips and examples of success for you to implement in your organisation.

Paul McGarrity, Managing Director, Octave Digital

Questions & answers / Panel discussion

13:00

Networking Lunch

14:00

Effectively implementing AI tools

Whether you’re just starting to explore AI or already experimenting with emerging tools, Niall will provide expertise and knowledge to give you confidence to harness AI as a genuine asset in your social media strategy, allowing you to enhance creativity and achieve measurable impact.

Niall Cowley, Managing Director, We the People

Impactful influencer marketing

Oxfam Ireland’s Second Hand September (SHS) campaign aims to inspire people to shop fashion more sustainably, the campaign is driven forward with influencer collaboration. From creative campaign planning to building authentic relationships with creators, Samantha reveals how social media can spark conversation, inspire action, and turn everyday posts into meaningful change.

Samantha Andrades, Social Media and Digital Content Coordinator, Oxfam Ireland

Measuring social media’s impact on enrolment and engagement

How do you prove that social media truly drives results? Christine shares how she and her team connect social insights to tangible outcomes such as student engagement and enrolment. She will also explore what has changed in their content over the years to encourage greater outcomes and what has helped to strengthen the role of social media in higher education marketing.

Christine Murphy, Senior Manager, Marketing & Communications, The Open University

Questions & answers / Panel discussion

15:30

Conference close

Social Media Dublin

Registration

Early bird rate

€295
€295 + VAT @ 23%
(ends Thursday 20th November)
Register

Delegate rate

€345
€345 + VAT @ 23%
Register

Charity rate

€175
€175 + VAT @ 23%
Register

Bring your team!

Please contact us for group bookings discount at registration@eolasmagazine.ie or call 01 661 3755.

Who attends Social Media Dublin?

Social Media Dublin brings together +350 attendees each year including…

  • Social media professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital Marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Directors
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • External Relations
  • Anyone with an eye on social media!
Social Media Dublin

Getting to the venue

Croke Park

Jones' Road
Drumcondra
Dublin 3, Ireland

Getting to the venue
Accommodation options