Wednesday 27th January 2027
Croke Park, Dublin
Social Media Dublin

#SMDublin is back for 2027!

Now in its 13th year, Social Media Dublin is the major event for the Irish social media and communications industry. Organised by eolas magazine, the conference sold out in 2026 and brought together a record 400 attendees. Our exciting line-up for 2027 will showcase successful social media campaigns from Ireland and beyond.

Ireland has an estimated 4.26 million social media users. For perspective, this figure was equivalent to 80.1 percent of Ireland’s total population at the end of 2025. A strong social presence can grow your brand, engage key stakeholders, and create communities. The annual Social Media Dublin conference is an essential date in the calendar of Irish marketers.

As well as being significant in terms of social media expertise and learnings, #SMDublin has developed a strong networking dimension. It has become an event where the key communications and social media players meet for discussion and coffee overlooking the scenic views of the iconic Croke Park stadium.

Secure your place today at the early bird rate!
Social Media Dublin

Who's speaking at #SMDublin?

Emilie Engedalen

Social Media Advisor
Norwegian Air

Muiriosa Ryan

Social Media and Digital Marketing Manager
Health Service Executive

Eleshea Williams

Social Media Specialist
Amnesty International

Gavin McKenna

Head of Marketing, Digital and Communications
Visit Belfast

Maryssa Beale

Social Media Lead
Deloitte Ireland

Stephen Cleary

Brand Manager
National Lottery

Sandra Murphy

Assistant Principal, Preparedness, Resilience and Strategic Communication
Department of Defence

David Levin


Freelance Writer

Claire Redmond

PR and Partnerships Manager
Fáilte Ireland

Darragh Doyle

Strategic Communications
Dublin City Council
Culture Company

Anne McCarthy

Marketing and Brand Manager
Sport Ireland

Nicola Halloran

Managing Director, Digital Team
Teneo

Clara de Brún

Marketing & Communications Manager
Seal Rescue Ireland

Tom Butcher

General Manager, Ireland
LADbible Group

Join us to discuss...

  • • The latest social media trends
  • • AI and social media
  • • Social media in the public sector
  • • Accessibility as a priority
  • • Influencer marketing campaigns
  • • Successful private sector social media campaigns
  • • Practical advice and tips
  • • Local and visiting case studies

Why attend #SMDublin 2027? 👋

  • • Networking with 400+ marketing and communication professionals
  • • Hear leading social media practitioners: Visiting and local speakers
  • • Enhance your social media marketing and communication skills
  • • Discover new trends and explore the latest insights
  • • Examples of best practice social media use across different sectors
Social Media Dublin

Conference programme

  • Session 1
    09:00 - 10:45
  • Session 2
    11:15 - 13:00
  • Session 3
    14:00 - 16:15
08:30

Registration and morning coffee

09:00

Welcome and introduction to #SMDublin 2027 👋

Darragh Doyle, Strategic Communications, Dublin City Council Culture Company

Reactive marketing: The logo switch

In this keynote presentation visiting speaker Emilie will share some insights into social media at Norwegian Air, including some of the thinking and execution behind the British Airways logo switch during the 2026 World Cup.

Emilie Engedalen, Social Media Advisor, Norwegian Air

Social media in healthcare

The HSE will give the #SMDublin audience an insight into their work communicating with patients, staff and the wider public. It will look at how social media has played a vital role for citizen health engagement through major health initiatives and public information campaigns.

Muiriosa Ryan, Social Media and Digital Marketing Manager, Health Service Executive

Social that's built for impact

Eleshea is the Social Media Specialist at Amnesty International, the world’s largest human rights organisation. She has over five years of experience in impact marketing, making social media content for positive change in the world.

Eleshea Williams, Social Media Specialist, Amnesty International

Be Emergency Ready

Sandra Murphy currently works within the Department of Defence on national communications and emergency planning initiatives in the Office of Emergency Planning. She will present on the Be Emergency Ready campaign, an initiative strengthening household and societal resilience through coordinated, nationwide preparedness messaging.

Sandra Murphy, Assistant Principal, Preparedness, Resilience and Strategic Communication, Department of Defence

Questions & answers / Panel discussion

10:45

Mid-morning coffee networking break

Selling a feeling: How Visit Belfast attracts visitors in the Social First Age

Since joining Visit Belfast Gavin has launched the UK's first social-first tourism website, driven 23% average social channel growth, and developed a social first strategy across brand touchpoints.

Gavin McKenna, Head of Marketing, Digital and Communications, Visit Belfast

Employee advocacy on social media

Maryssa will share insights into Deloitte Ireland’s successful Employee Advocacy programme that leverages employees’ social media followings to strengthen client relationships, win new business, and secure valuable speaking opportunities in newspapers and television programmes.

Maryssa Beale, Social Media Lead l Growth, Deloitte Ireland LLP

Making your social copy stand out in a sea of boring

In this presentation, David shows why writing is a critical (and often missing) skill in social media, and how sharper language leads to clearer ideas, stronger connection and more memorable content. Using examples from agency clients such as Channel 4, Spotify and eBay, as well as some of the latest and greatest examples of brands, broadcasters and individuals breaking the internet, he will explore how words shape impact long after the post is published. David currently writes for a number of brands and manages the socials for a sportsperson of the legendary variety.

David Levin, Freelance writer

The attention economy

Stephen manages digital and social media advertising for brand and performance marketing. He recently led on a study of attention of Irish brand digital advertising with world leaders of media research.

Stephen Cleary, Brand Manager, National Lottery

Questions & answers / Panel discussion

13:15

Networking Lunch

Getting Ireland moving on socials

Sport Ireland’s social presence spans every level of the sporting system. From the child first starting out in sport, to the everyday sports participant, to the elite athlete representing their country on the global stage – their social strategy has huge reach throughout the nation. Anne will share recent campaigns following an exciting year for Irish sport.

Anne McCarthy, Marketing and Brand Manager, Sport Ireland

Making an impact: Resource-conscious communications

Clara specialises in using social media to support education, community engagement and fundraising initiatives. She is particularly passionate about helping smaller charities make an impact through creative, strategic and resource-conscious communications.

Clara de Brún, Marketing & Communications Manager, Seal Rescue Ireland

Questions & answers / Panel discussion

15:15

Comfort break

15:30

Panel discussion: The future of influencer marketing

This 45 minute panel discussion will take a deep dive into the future of Irish influencer marketing. Expert speakers will share a range of perspectives and useful hints and tips on how to make the most of influencer marketing for your organisation.

Tom Butcher, General Manager, Ireland, LADbible Group
Karen Fitzpatrick, Marketing Manager - PR/Social Media/Influencer, Very Ireland (invited)
Nicola Halloran, Managing Director, Digital Team Teneo
Claire Redmond, PR and Partnerships Manager, Fáilte Ireland
16:15

Conference close

Social Media Dublin

Previous attendee feedback

Social Media Dublin

Registration

Early bird rate

€295
€295 + VAT

(Ends Thursday 19th November)

Register

Delegate rate

€345
€345 + VAT

(After Thursday 19th November)

Register

Charity rate

€195
€195 + VAT
Register

Bring your team!

Please contact us for group bookings discount at registration@eolasmagazine.ie or call 01 661 3755.

Who attends Social Media Dublin?

Social Media Dublin brings together +400 attendees each year including…

  • Social media professionals
  • Marketing Directors / Managers / Executives
  • Chief Executives
  • Digital Marketing teams
  • Business Development
  • Video Production Managers
  • PR Managers & Officers
  • Directors
  • Fundraising and Engagement
  • Press Officers
  • Brand Managers
  • Communication Specialists / Directors / Officers
  • Media Managers
  • Social Media Editors
  • Ecommerce
  • Graphic Designers
  • External Relations
  • Anyone with an eye on social media!
Social Media Dublin

Getting to the venue

Croke Park

Jones' Road
Drumcondra
Dublin 3, Ireland
D03 P6K7

Getting to the venue
Accommodation options