Ireland’s largest Social Media Conference
- Tuesday 16th January 2024
- Croke Park, Dublin
Social Media Dublin
Ireland’s largest social media conference
Now in its 10th year, Social Media Dublin is the major event for the Irish social media and communications industry. Bringing together over 350 attendees, the conference speaker line-up boasts an exciting range of expert social media practitioners from across different sectors. Keeping up to date with future social media trends and learnings is a key focus of the event, as well as showcasing successful social media campaigns in Ireland and beyond.
At the beginning of 2023 more than half the world (4.76 billion people) now use social media. Social media networks have transformed marketing and communications, and it is vital for organisations across the public, private and charity sectors to utilise its full potential.
As well as being significant in terms of social media expertise and case studies, #SMDublin has developed a strong networking dimension. It has become an event where the key Irish communications and social media players expect to meet every year and enjoy the networking opportunities it provides.
As well as being significant in terms of social media expertise and case studies, #SMDublin has developed a strong networking dimension. It has become an event where the key Irish communications and social media players expect to meet every year and enjoy the networking opportunities it provides.
Social Media Dublin
Who's speaking at #SMDublin?
Lilith King Taylor
Head of Social Media,NHS England
Sina Port
Head of Communications,adidas United Voices
Anu Hautalampi
Communications and Social Media Specialist, UN Women
Nick Mulligan
Senior Social Strategist,E4, Channel 4
Nicola Halloran
Director, Teneo
Arlene Finn
Communications Officer, Corporate Services,Galway City Council
Shane Foley
Social Strategy Director,Core Performance
Louise Ryan
Digital Marketing & Social Media Specialist, Sustainable Energy Authority of Ireland
Darragh Doyle
Head of Communications, Marketing and Audience Development, Dublin City Council Culture Company
Niamh MacAuley
Video Marketing Manager,Purple Dot Media
Hannah-Louise Dunne
Social Strategy Director,Core Performance
Theresa Newman
Digital Content Lead,Office of Public Works (OPW)
Donagh Humphreys
Head of Social and Digital Innovation, THINKHOUSE
Kate Cafferky
Group Head – Ireland,LADbible Group
Graeme McQueen
Media Relations Manager,daa
Key themes for Social Media Dublin 2024
- • Irish social media overview and 2024 trends
- • TikTok
- • Government communications
- • Examples of strong branding
- • Utilising paid social media
- • The use of video on social
- • Social media in the public, private and charity sectors
- • Achieving value on investment
- • Social consumer engagement
- • Practical advice and tips
Why attend #SMDublin 2024? 👋
- • Face to face networking with +350 marketing and communication professionals
- • Hear leading social media practitioners: Visiting and local speakers
- • Enhance your social media marketing and communication skills
- • Learning: New trends and the latest insights
- • Examples of best practice social media use across different sectors
Social Media Dublin
Conference programme
08:30 am
Registration and morning coffee
09:00 AM
Welcome and introduction to #SMDublin 2024 👋
2024 Irish social media trends and future outlook
Nicola, Director at Teneo will give #SMDublin attendees an overview of the upcoming social media trends for 2024 and how they can be implemented into future social media strategies.
Health and social: Keeping patients engaged
Visiting speaker Lilith oversees NHS England's digital presence across Twitter, Facebook, Instagram, LinkedIn and YouTube, and working with celebrities, agencies and influencers to reach audiences on Snapchat and TikTok — reaching 30 million people every month (2021 averages).
Shared Diversity: How diversity drives brand profits, image, and impact
In this innovative talk, Sina will examine how businesses can move from (short-sighted) brand image to (long-term) brand impact. In this thought-provoking talk, she will share the three pillar strategy to use the power of diversity to build a future-driven profitable brand.
Redefining social entertainment and news
Reaching an audience of over 584 million every month, LADbible Group has grown to become the biggest social publisher in the world. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns.
Crafting the E4 social media strategy: Connecting with viewers
We are delighted to welcome visiting speaker Nick who will share how the broadcaster has crafted its social media strategy to preview content and engage with viewers whilst promoting the E4 brand.
Questions & answers / Panel discussion
11:00 AM
Mid-morning coffee networking break
11:30 AM
UN Women’s global social media policy and strategy
Anu leads UN Women’s global social media policy and strategy for a growing global presence on Twitter, Facebook, Instagram, LinkedIn and TikTok. She oversees daily social media content production, publishing and engagement around UN Women’s work and mandate including the advancement of gender equality, women’s rights and the empowerment of women and girls across the world.
Delivering Ireland’s energy revolution through social media
Louise Ryan will give an overview of SEAI’s social media strategy and will give insights into some of their recent campaigns, including the Winter Ready campaign. Social media is a key part of how SEAI connects and engages with communities, businesses and citizens to create a cleaner energy future for Ireland.
New digital frontiers: The greatest stunts we never pulled
"The Greatest Stunts we never pulled", Donagh will talk the blending of augmented reality, social media, PR and creators to drive fame for brands.
Corporate video: Making mobile movies
With over seven years in the video production industry and a wide range of videos created for businesses in the UK and Ireland, Niamh specialises in camera operation, video content creation and video confidence.
Connecting with the Public
Arlene will give an overview of Galway City Council’s social media strategy and examples of campaigns that have worked well. Social media contributes to the provision of Council services and strengthens engagement with communities.
Questions & answers / Panel discussion
01:00 PM
Network Lunch
Changing climate: OPW’s communications strategy
The OPW's responsibilities relate to three main areas: Estate Portfolio Management, Heritage Services and Flood Risk Management. Theresa will give an overview of OPW’s social media strategy.
Connecting lives across the world
daa’s principal activities include operating and managing Dublin and Cork airports, global airport retailing, and international aviation consultancy. Their social media strategy aims to enable business, and connect lives, across the world.
Effective creative brand marketing
Hannah and Shane’s presentation will look at how your social media content can excite and engage – while driving real business results.
Questions & answers / Panel discussion
04:00 PM
